The Body is Art
Workshop Series

Presented by: Diane Matkowski

The classes listed below can be taken “one on one” or in a group setting. Classes will be held at Freedom Massage and various locations. Discounts will be given if all three classes are paid for at once. The schedule for 2009 will be posted soon! Diane is a NCBTMB continuing education provider. Feel free to contact her with questions via email.

Energy Maintenance: Balancing Physical, Emotional, and Financial Energies

Instructor: Diane Matkowski

CE Hours: 3

Why do some therapists burn out?  Diane Matkowski, author of The Body Is Art: A Mentoring Guide for the Business of Massage and Bodywork, will share how she has maintained a consistently-filled book of massage clients for eleven years in the massage and bodywork field. She will talk about Energy Maintenance as she describes it in her book and present valuable hands-on advice to help you sustain your living as a massage therapist. Clues on upholding physical strength, the importance of listening, on emotional strength, and how to plan for down times in the business will help you keep going strong for a decade or more, too!  After mentoring her employees for nine years, Diane learned what therapists need to avoid burn out and to excel in their work as a classic art form.

You can’t afford not to take this class. This mentor offers a personalized look into eleven years’ massage experience and business helping you find how best to enjoy your work as a therapist.

“I had no idea how much would be needed on so many levels to maintain my energy as a bodyworker. Diane has a great way of sharing the different aspects of bodywork and has great advice on how to maintain the energy needed to continue and to prosper in bodywork”
– Dana, CMP

Client Relations: Encountering New Clients, Building a Client Base, and the Professionalism Behind Success

Instructor: Diane Matkowski

CE Hours: 2.5

Business owner and author of The Body Is Art: A Mentoring Guide for the Business of Massage and Bodywork, Diane Matkowski, presents a class to help ensure your success in building a solid client base, and keeping it. Diane’s area business currently has a client base of over 2,000 clients and employs four therapists. She will offer tips on: meeting new clients, schedulin g to fill your book, cancellations as a two-way street, and how to present yourself as a true massage professional. She will also talk about “tricks of the trade” simple things you can do to stand out as a therapist. Hear how she went from zero to more than 2,000 clients!

If you don’t learn how to keep your clients you will not make it financially in this business.  Learn from one of the best in the area about maintaining clients.

“I have watched Diane consistently see clients week after week! She is an inspiration and knows how to attain clients and keep them coming back.”
– Jen S., CMP

Accounting for Massage and Bodywork Practice: Lessons from Surviving an Audit

Instructor: Diane Matkowski

CE Hours: 2

Once you graduate from massage therapy school and begin your work as a massage therapist, you enter a world of business with two distinct jobs: Massage Therapist AND Business Person. In order to succeed you must understand the business end of massage.

Diane Matkowski, author of The Body Is Art: A Mentoring Guide for the Business of Massage and Bodywork, will show you how to set up your massage business’ account books to ensure that you are covered should you ever endure an audit of your business. Also, as a means to always know how things are going with your business.

Diane went through a random IRS audit in 2004 and knows exactly what you need to maintain in documentation, how the information needs to be presented, and tips to keep up with the paperwork to ensure you stay on top of the business end of your practice. Whether you have your own business or work for someone else, you need to keep records if you see any personal clients. Diane will talk of her experience from 11 years in the business and about her own business, which now serves more than 2,000 clients; she will detail what it means to be an independent contractor and employee. Don’t wait for trouble to find you! Come listen to Diane’s guidance on how to keep organized and have tax time be smooth!

You will get 11 years of information in one class. You will leave feeling confident about how to set up your business.

“What inspires me to be a Massage Therapist has nothing to do with money and I don’t consider myself a business woman. I am learning that in order to succeed, I need to grow into a business woman, too, and I am very grateful that I get to experience on a very personal level, as one of Diane’s employed therapists, what she says in her book, works.” 
– Christina W, CMP

“After eight years in the business, I walked away from Diane’s class surprised at how much I did not know about keeping good records.” 
– Edward, CMT

©2010 Freedom Massage